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Formula 1™ Lifestyle

Formula 1™ drivers

Formula 1™ Lifestyle and Sponsors

Diet and training regimen of F1™ drivers

Formula 1™ drivers require relentless physical and mental preparation to compete at their peak, and their training and diet regimens are rigorous.

  • Training program: The training plan for F1™ drivers places great emphasis on increasing endurance, strength and reaction time. In addition to running, cycling and strength training, strengthening the neck muscles plays a major role, as drivers are exposed to significant G-forces during racing.
  • Diet: Competitors follow a strict diet based on high-protein foods, complex carbohydrates, and good quality fats. Hydration is also key, as pilots lose a significant amount of fluid during a race.

Sponsorship relationships and business background

Formula 1™ is not just about speed, it's also about money. A significant portion of the teams' income comes from sponsors, who invest huge sums of money in the sport.

  • Main sponsors: The teams' biggest supporters, who appear with their names and logos on cars, racing uniforms and other promotional materials.
  • Technical partners: Companies that help teams develop with technology solutions, such as engine suppliers or data analytics companies.
  • Individual sponsors: Drivers can also have their own sponsors who gain visibility through their helmets, overalls, or social media.

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Presentation of F1 merchandise and relics

For Formula 1 fans, collecting official merchandise and memorabilia is a great way to express their passion for the sport.

  • Official team apparel: Helmets, caps, jackets, and t-shirts that bear the colors and sponsors of that particular team.
  • Limited Edition Relics: Signed racing suits, helmets, handlebars and other parts used in the races.
  • Model cars: Precisely crafted 1:18 or 1:43 scale F1 model cars are popular among fans.
  • Race tickets and posters: Tickets or signed posters for an iconic race have serious collector's value.

The world of Formula 1 is not only about the excitement on the track, but also about the lifestyle of the drivers, the business behind the sport and the official products available to fans.

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2025 Ferrari

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