⭐ FansBRANDS®
The History of FansBRANDS® and Pit Box Ltd.
The history of FansBRANDS® began with Pit Box Kft., which we founded in 2011 with the aim of offering premium quality products to Formula 1™ fans. Initially, we operated offline and our primary goal was to sell Formula 1™ products on race tracks across Europe. Our first sale was made in 2011 at the famous Monaco Grand Prix , which was soon followed by other European races, such as Barcelona (Spain) , Hockenheim (Germany) , Hungaroring (Hungary) , Spa-Francorchamps (Belgium) and Monza (Italy) . These venues established the company's market presence and commitment to motorsport.
In response to growing interest, we opened our first online store in 2012, allowing fans across Europe to access Formula 1™ products from the comfort of their homes. In parallel, offline sales continued to play a key role, as our presence on the racetracks strengthened our direct connection with fans.
In 2020, the FansBRANDS® brand name was born, which took the operations of Pit Box Kft. to a new level. At the time of launch, the brand was not yet officially protected, but the goal was to ensure the exclusive use of the name over time. As a result, on September 30, 2021, the brand was officially protected, which strengthened our international presence and secured the future of the brand.
FansBRANDS® is now a globally recognized brand among motorsport fans. Building on the foundation of Pit Box Ltd., the company continuously expands its offering, introduces innovative solutions, and represents the passion for Formula 1™ in all its activities.

The FansBRANDS® brand
FansBRANDS® is a globally recognized brand that offers premium quality products to Formula 1™ fans. Pit Box Kft. has been continuously developing since its foundation, aiming to provide the best shopping experience for motorsport enthusiasts. It is not just an online store, but also a dedicated community that supports motorsport and the world of Formula 1™.
What does FansBRANDS® offer? – Official Formula 1™ and sports fan products in one place
1. Official products of Formula 1™ teams
FansBRANDS® is the official partner of the most popular Formula 1 ™ teams. We offer genuine clothing and accessories from Ferrari, Mercedes-AMG Petronas , Red Bull Racing , McLaren , Aston Martin and more.
2. Clothing products for all ages
Our customers can find premium quality T-shirts, caps, jackets, shoes, jerseys and shirts in men's, women's and children's sizes, for sporty or casual wear.
3. Official racing collections
Products related to the greatest drivers are also available: official caps, t-shirts, and fan merchandise from Lewis Hamilton , Max Verstappen , Charles Leclerc , George Russell , Lando Norris , and Oscar Piastri .
4. Accessories and souvenirs
The range is expanded by fan accessories: bags, backpacks, key chains, posters, souvenirs and collector's model cars.
5. LEGO® Formula 1™ sets
LEGO ® F1™ sets bring the racing experience to life as a building toy, perfect for kids and collectors alike.
6. NFL, NBA, MLB products
In addition to motorsport, official fan products from other popular sports are also available: NFL American football, NBA basketball, MLB baseball.
7. 100% original, officially licensed products
FansBRANDS® only sells original, official products. All items come directly from the manufacturer or team.
8. Fast delivery and reliable customer service
Our online store works from stock, so most products are delivered within 1 business day. Experienced customer service will assist you with your purchase every step of the way.
Bring the Formula 1™ world together!
Formula 1™ and FansBRANDS® were created for the fans and are where they are because of the fans. You are part of the community that has made FansBRANDS® the leading online retailer in Europe.
That's why we put the fans first and develop all our services to be the best for them, that is, for you. Here, we not only dress you from head to toe in the latest Formula 1 fashion, but if you keep your eyes open, you can also become part of a real F1™ community .
Our history - milestones - goals
2011 - Pit Box Ltd.
The history of FansBRANDS® can be traced back to 2011, one of the heydays of Formula 1™, when the whole world was burning with F1™ fever. That's when Pit Box Ltd. was founded. We introduced ourselves at the Monaco Grand Prix and then took on nearby venues one by one. And by the end of the year, we thought about the idea of the web store...
2012 - Duna Plaza - F1BOX - forma1-box.hu
Old bikers may still remember us from Duna Pláza. F1BOX started to conquer fans both online and offline. But the development did not stop there, we soon needed a larger warehouse...
2017 - Vac - Formula1 BRANDS
We moved to Vác, where we managed to create a real Formula 1™ empire. But why did we decide to change the name to F1BOX? We were eyeing the international market, because now you can sell from a webshop to anywhere in the world, and we wanted people to immediately understand what we do. That's how the name Formula 1 Brands came about. But even that wasn't the right one, so soon there was another change...
2019 - a new era - FansBRANDS®
We've reached the milestone! New webshop, new name and new goals. We've launched international stores, our Facebook and Instagram pages, our VIP Membership, Online Wallet and other extras. From now on, there's no change, only development. Development so that every Formula 1™ fan gets what they want.
2021 - Our showroom is closed
We modernized our warehouse management, which meant outsourcing our warehouse logistics to a professional external company that can accommodate many more products, thus increasing our warehouse capacity. At the same time, our showroom was closed and we added new services to our webshop to make ordering online even more convenient.
2022 - Our office moved to a new location
Our new address, where we also accept returned packages: 2600 Vác, Rádi út 1-3. The team is expanding, the office is expanding, the selection is expanding. More and more products are being added to our webshop, which are of course in our Hungarian warehouse and we deliver immediately.
Our goal
What else could a Formula 1™ company want than to win the hearts of F1™ fans around the world? We will be the biggest business, and our brand will be on the same level as NASA, Apple and Amazon. This is our vision and this is the only way we can move forward. The question is, are you with us?
The FansBRANDS® team
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Levente Chertes
Director and owner of FansBRANDS®
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Chertesné Szőcs Melinda
Sales operator
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Bereczkiné Incze Melinda
Sales manager
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Daniel Lazar
Webshop manager
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Mark Toth Krisztián
F1 news coordinator
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Tamas Jancsovics
FansBRANDS® website developer
Fans' opinions
We have never hidden ourselves: we can always be evaluated anywhere and anytime. In fact! If we have the opportunity, we ask everyone to rate us and if you have any problems, please write to us. After all, we can only change and improve if we hear criticism ;-)
The following reviews were not made up by us, you can find them all at the official source. And even more ;-) And that many people can't be wrong...
You can also write about us or read more reviews on the following channels:
Extras for every F1 fan
Free shipping for VIP Gold members
We deliver packages to all VIP Gold members in Hungary for free.
180-day money back guarantee
If you are not satisfied with the product you ordered, or the gift is the wrong size, you can return it within six months to avoid any problems.
Prize games
We also occasionally organize prize games where we raffle Hungaroring tickets, 50-100,000 forints and other valuable things. If you don't want to miss out, subscribe to our newsletter! Click here if you're curious about the details!
Manufacturer's warranty
It is important to note that with Formula 1 products, the manufacturer directly assumes the warranty. You can't joke with quality here and they know this very well. More information at this link .
Newsletter and competition notice
We only send the best offers in our newsletter. No joke! Here you can enjoy the best gifts. Last but not least, you won't miss out on the Formula 1™ races, because we send you a newsletter.
Shipping worldwide
If you're on the other side of the world, don't despair: You'll be surprised when the courier knocks on your door the very next day with your order ;-)
Over 5,000+ Formula 1™ products in stock
If I could describe what you'll find on our website in one word, it would be EVERYTHING FORMA 1™ ! In a little more detail, I would say that we have a permanent stock of several thousand items at the disposal of every Formula 1™ fan. The products come to us directly from the manufacturer's workshop in London.
Everything is original and guaranteed . We also follow the changes in Formula 1™, if a new team or driver comes or someone changes teams, we will be the first to see their fan products.
Our official channels
You can find us by phone, email or even on most major social networks.
In fact! You can now download the original, native FansBRANDS® application, where you can bet on every race of the season, compete with others and win prizes!
Official information about FansBRANDS®
Official information about FansBRANDS®
Feel free to check us out if you are only dealing with a trusted company. We do not hide any information from fans. Finally, here are the official FansBRANDS® company details:
- Store name: FansBRANDS®
- FansBRANDS® is an internationally protected brand name!
- Company name: Pit Box Ltd. - you will find this name on the invoice
- email: hello@fansbrands.com
- Date of foundation: 2011/02/15
- Registered at the Pest Commercial Court: 2011/02/16
- The company's headquarters are: Hungary 2600 Vác, Rózsa utca 3/a, 1st floor, door 2
- Main activity: 4771. Retail sale of clothing
- Subscribed capital: 3,000,000 HUF
- Our tax number: 23163885-2-13
- Our European tax number: HU23163885
- Our commercial registration number: 13-09-144768

FansBRANDS® VIP loyalty program
Collect points and redeem them for valuable gifts and discounts!