F1 has announced a multi-year partnership with Nestlé, with the company's KitKat product set to become the official chocolate of the Formula 1 World Championship. Under the agreement, the KitKat logo will appear alongside Formula 1 tracks, and fans can expect consumer promotions, prize draws and special Nestlé fan zones at certain races.
The agreement will officially launch in 2025 and will expand dynamically from next year. The new collaboration is planned to be promoted with fun, light-hearted content, but details have not yet been announced.
“We are delighted to have such a world-renowned brand partner with us. Everyone loves them and we can’t wait to see the fantastic experiences they will bring to our fans and our sport on the track,” said Emily Prazer, F1’s chief commercial officer.
Bernard Meunier, Nestlé's Marketing and Sales Director, also welcomes the new partner and is excited to work together:
“Formula 1 is a global sport with a dynamically growing, diverse fan base, including a young audience. With their global presence and busy calendar, F1 provides us with the perfect platform to remind everyone: take a break with KitKat,” the striking entry said.
