The latest news about Scuderia Ferrari is that it can welcome a new major sponsor to its ranks, as it is entering into a partnership with IBM.
The premium partnership will launch in January 2025 and aims to redefine digital transformation in fan experience and engagement, both on and off the track.
IBM, one of the world's largest technology companies, has committed to partnering with Ferrari to enhance the fan experience at the track. It's an interesting coincidence that the tech giant is arriving at the Italian team just as Lewis Hamilton is starting his career at Maranello. Whether this is all for the Briton is up to everyone to decide...
